FULL-SERVICE AUTOMOTIVE MARKETING
Your
Dealership.
Our Drive.
A select group of dealerships. A direct relationship with our president. One coordinated marketing approach built to grow sales, service, and profitability.
TRUSTED BY:
Our Clients Are Our Strongest Advocates.
We work with a select group of dealerships, giving each relationship the attention it deserves. Much of Vanguard’s growth has come through client recommendations, a reflection of the trust we build and the personal commitment we bring to every account.
BUILT AROUND YOUR DEALERSHIP
The Right Partner. The Right Fit.
Whether you need a full-service agency, an experienced partner for your in-house team, or a shot in the arm for your next sales push, Vanguard fits the way you work.
Build momentum for the month or make a big weekend happen with one or several of our à la carte marketing offerings, with no ongoing retainer commitment. We bring the automotive experience, ideas, and execution to complement your team and put your plan into action.
ONE PLAN. EVERY CHANNEL.
The Vanguard Effect
One Event. Your Entire Dealership Behind It.
Every month, we build a themed sales event that brings your marketing together. Your existing vendors, lead providers, website, social media, listings, and advertising all carry a consistent message, with offers and timing coordinated from the start.
Just as importantly, we bring your people into the plan. From the showroom to the service drive, your team knows what’s happening, when it launches, and how to carry that message into every customer conversation.
Customers see it online, hear it from your team, and feel it when they walk through your doors. The result is a sales event that feels bigger, more connected, and unmistakably yours.
And it works. See the average results we’ve achieved for the select dealerships we work with.
+19%
AVG. SALES INCREASE
+$1K
AVG. GROSS INCREASE
+25%
AVG. LEAD INCREASE
Our expertise was forged in automotive—where competition is fierce, margins are tight, and performance is everything.
That level of intensity demands smarter strategy, sharper creative, and faster execution. We bring that same high-performance mindset to every industry we touch, giving our clients an edge in markets where their competitors simply aren’t built the same.
If it works in automotive, it dominates everywhere else.
TECHNOLOGY WITH A PERSONAL TOUCH
Leading Technology.
The Vanguard Advantage.
We license leading marketing platforms across direct mail, digital, social, and more, pairing advanced technology with hands-on automotive expertise. Our clients have their own portals to track campaigns and see how their marketing is performing.
Their customers receive a more personal experience through dealership-branded portals tailored to them and their vehicle. Relevant information, personalized offers, and a connected experience reflect what today’s savvy automotive consumer expects.
Our vendor relationships and agency buying power bring preferred pricing, helping your investment go further.
WHAT WE DO
Services
Our loyalty is to your dealership, not to any one vendor. We choose what works. Period. Every tool, provider, and strategy is selected to help you sell vehicles, grow service and parts business, and get more from your marketing investment. It’s how we earn your business year after year, and why our loyal clients often call us their “partners for life.”
Reporting, CRM integration, and co-op coordination support the whole program.
Full-Service Marketing & Strategy
Monthly planning, budget management, vendor coordination, and personal oversight.
Monthly Sales Events & Creative
Themed campaigns with coordinated offers, website graphics, email, and social assets.
Direct Mail & Connected Campaigns
Buyback, bankruptcy, service, saturation, and lease pull-ahead, supported by digital follow-up and tracking.
Facebook Sales Events & Live BDC
Targeted campaigns with live shopper engagement and appointment support.
Conquest Email Marketing
Reach prospective buyers beyond the dealership’s existing customer database.
SMS & Customer Follow-Up
Coordinated messaging to support campaigns and keep interested shoppers engaged.
Digital Advertising & Retargeting
Paid media coordination across search, social, display, and streaming TV.
Social Media & Content Creation
Consistent dealership content, campaign posts, video, and publishing.
SEO & Local Listings
Search visibility, Google Business Profile, and accurate dealership information across listings.
Reputation Management
Review monitoring, response support, and tools to strengthen the dealership’s online reputation.
01 SEM & Display
02 Social Media
03 Direct Mail & Email
04 Website Design
05 SEO
06 Reputation Management
07 Video & OTT Advertising
08 Event Marketing
09 Conversion Optimization
10 Analytics & Attribution
A Lot of Choices.
Make Yours the One.
Put your inventory in front of the shoppers who matter. Get Vanguard.
YOUR NEXT CHAPTER STARTS HERE
Let’s Make Your Next Move Count.
Whether you’re looking for a huge weekend event, a strong month-end push, or a full-service partner to help you lead your market, Vanguard aligns your advertising and your team to fire on all cylinders.
We bring a proven record of success, some phenomenal dealership success stories, and a personal commitment to the people behind every store.
Ready to talk shop?
You’ve found your next agency partner. One who cares about your business, your people, and your success.
Talk directly with Benjamin Bielas, Founder & President.
CONTACT
Benjamin Bielas
Founder & President
